3 ms·
In this case, deliverability is MailChimp's job...not ReturnPath's. MailChimp says so on their site. They have feedback loops with ISPs to show you opens, bounc
by jbail 16y ago
In this case, deliverability is MailChimp's job...not ReturnPath's. MailChimp says so on their site. They have feedback loops with ISPs to show you opens, bounces, spam complains etc.
The "Inbox Inspector" add-on shows screenshots of what your email looks like in a handful of email clients and runs what I'm guessing is a SpamAssassin check that returns a spamminess number. If this add-on is from ReturnPath, then the service they are providing isn't exactly "deliverability" once you've sent --- it's really a toolkit to inspect and QA your messages BEFORE you send them.
- _dan 16y agoReturnPath's stuff is a bit more advanced than that. They give you a large list of email addresses to send to (consisting of a number of webmail clients and ISPs). They then pick these up and provide stats on which have and haven't been delivered. They also ran your content through a number of spam filters (including, but not limited to SpamAssassin). They also provide a whitelisting service (previously the "Bonded Sender" programme) which helps deliverability in a lot of cases, but the primary benefit is that it's pretty much the only way to guarantee delivery of large quantities of email to Hotmail. So, they are closely involved with deliverability, but you're right in saying that it's down to Mailchimp to keep their sending IPs reputation clean.