This project looks really interesting - it seems to take a lot of the biggest headaches out of training DL models, yet they missed their funding goal by a wide

This project looks really interesting - it seems to take a lot of the biggest headaches out of training DL models, yet they missed their funding goal by a wide margin. I'm interested whether this shows a product/market mismatch, because it seems like an obvious win to me - bridging the new technology of DL to practical business contexts. What am I missing here?