Josh Marshall is well qualified on this subject, and is walking the walk with TPM by pushing it towards a subscription model, and away from too much dependency

Josh Marshall is well qualified on this subject, and is walking the walk with TPM by pushing it towards a subscription model, and away from too much dependency on ad revenue. (He has previously published insightful posts on the dangers of relying on Google and FB, and their capricious business practices). In a larger way, this is an indictment/logical endpoint of the 'free' business model. You still get what you pay for. Imo, it's too bad micropayments haven't taken off, but i'm glad there is some traction in paid models. Perhaps things really need to get shitty with free content (ahem, autoplay video) before there is a correction towards quality content. Of course, that presents it's own problems since those too poor/cheap to pay for content will remain in the ad infested content mills.