Apple has a huge ecosystem advantage in the iDevice/Mac demography of the market. I for one am holding out until the HomePod is released. One of the reasons is

Apple has a huge ecosystem advantage in the iDevice/Mac demography of the market. I for one am holding out until the HomePod is released. One of the reasons is that it will integrate (far better) with Apple Music, Homekit, etc. Moreover, I trust Apple enough privacy-wise to put a HomePod in our home, but I would never trust Google and Amazon to not use my data for ads or selling stuff to me. Finally, it may be room for more competitors here. Windows/Mac and iOS/Android are duopolies because there is an excessive cost to developing/maintaining software for platforms with small popularity. These are basically non-extensible devices (software-wise). So, the most important factor is whether it integrates with the ecosystem that you are in.