Is there a chance that any of this plays out in favor of small advertisers? Seems like not, if current ad pricing is in part subsidized by VCs funding money-los

Is there a chance that any of this plays out in favor of small advertisers? Seems like not, if current ad pricing is in part subsidized by VCs funding money-losing media platforms and hoping to "make up for it in volume" as is explained here. Will a "crash" result in less competition and therefore even higher rates for Adwords/Facebook for small businesses?