3 ms·

if you use mailchimp to send emails, why would you also need ReturnPath for deliverability?

by jamesshamenski 16y ago

Cmccann7 16y ago
Deliverability is seperate from just sending out the emails. Deliverability is the business of making sure your email was actually sent and recieved to your subscribers. Deliverability itself is a big industry and return path is the leader in the field. Mailchimp resells Return Path as it's "inbox checker" product which we use to analyze our emails to make sure we aren't tripping off spam filters.
- jbail 16y ago
  In this case, deliverability is MailChimp's job...not ReturnPath's. MailChimp says so on their site. They have feedback loops with ISPs to show you opens, bounces, spam complains etc. The "Inbox Inspector" add-on shows screenshots of what your email looks like in a handful of email clients and runs what I'm guessing is a SpamAssassin check that returns a spamminess number. If this add-on is from ReturnPath, then the service they are providing isn't exactly "deliverability" once you've sent --- it's really a toolkit to inspect and QA your messages BEFORE you send them.
  - _dan 16y ago
    ReturnPath's stuff is a bit more advanced than that. They give you a large list of email addresses to send to (consisting of a number of webmail clients and ISPs). They then pick these up and provide stats on which have and haven't been delivered. They also ran your content through a number of spam filters (including, but not limited to SpamAssassin). They also provide a whitelisting service (previously the "Bonded Sender" programme) which helps deliverability in a lot of cases, but the primary benefit is that it's pretty much the only way to guarantee delivery of large quantities of email to Hotmail. So, they are closely involved with deliverability, but you're right in saying that it's down to Mailchimp to keep their sending IPs reputation clean.

3 ms·

if you use mailchimp to send emails, why would you also need ReturnPath for deliverability?

by jamesshamenski 16y ago

if you use mailchimp to send emails, why would you also need ReturnPath for deliverability?

Cmccann7 16y ago
Deliverability is seperate from just sending out the emails. Deliverability is the business of making sure your email was actually sent and recieved to your subscribers. Deliverability itself is a big industry and return path is the leader in the field. Mailchimp resells Return Path as it's "inbox checker" product which we use to analyze our emails to make sure we aren't tripping off spam filters.
- jbail 16y ago
  In this case, deliverability is MailChimp's job...not ReturnPath's. MailChimp says so on their site. They have feedback loops with ISPs to show you opens, bounces, spam complains etc. The "Inbox Inspector" add-on shows screenshots of what your email looks like in a handful of email clients and runs what I'm guessing is a SpamAssassin check that returns a spamminess number. If this add-on is from ReturnPath, then the service they are providing isn't exactly "deliverability" once you've sent --- it's really a toolkit to inspect and QA your messages BEFORE you send them.
  - _dan 16y ago
    ReturnPath's stuff is a bit more advanced than that. They give you a large list of email addresses to send to (consisting of a number of webmail clients and ISPs). They then pick these up and provide stats on which have and haven't been delivered. They also ran your content through a number of spam filters (including, but not limited to SpamAssassin). They also provide a whitelisting service (previously the "Bonded Sender" programme) which helps deliverability in a lot of cases, but the primary benefit is that it's pretty much the only way to guarantee delivery of large quantities of email to Hotmail. So, they are closely involved with deliverability, but you're right in saying that it's down to Mailchimp to keep their sending IPs reputation clean.