"Value for value" is fine; but the value of watching a video or reading an article is usually about zero to me, something I could easily do without, something t

"Value for value" is fine; but the value of watching a video or reading an article is usually about zero to me, something I could easily do without, something that might even carry a negative value since it takes up my time. In fact, since it usually benefits the maker to have more viewers, maybe they should try paying me to watch. "Consumers" (a problematic term) need a refrigerator to keep food cold, figuratively speaking. They don't need "content." If money is what people care about, they should get into the refrigerator business. (In China, since that's where it is now.) The web isn't a money machine. If everybody who wanted to get paid for it, got the hell off it or was starved off it, that also would lead to the positive fundamental change of which you speak. Just sayin'.