3 ms·

>so that a 3rd party can take their nontrivial portion of the ad revenue The ad revenue is not the money at play here.

• glenstein 9y ago
  Not directly. But I think the (theoretical) ability to monetize videos in other ways unsticks creators from dependence on the youtube-controlled ad revenue mechanism. Some youtubers are already incorporating podcast ads (Blue Apron, Naturebox, etc) into their videos. So while I'm dubious of any particular coin trying to add its own monetization layer on top of youtube, I think it's a special case of a general phenomenon that bears monitoring.
  • chrisseaton 9y ago
    > Some youtubers are already incorporating podcast ads I don't see what you mean by saying these are podcast ads?
    • detaro 9y ago
      I think they mean that there's a set of companies that advertises a lot in various podcasts, and now ads for the same companies, in similar style, are in YouTube videos as well. (E.g. if you are into photography or related areas, you're going to find Squarespace ads all over the place)
      • cortesoft 9y ago
        I don't care what you are into, you are going to find squarespace ads all over the place.
        • deleted 9y ago
          [deleted]