> It's almost implicit that they're going to want to "differentiate" their service, which means developing lock-in but only once you've got people into the fold

> It's almost implicit that they're going to want to "differentiate" their service, which means developing lock-in but only once you've got people into the fold. This describes every major cloud computing provider, especially Amazon. They pull you in with generalized computing, and c then try to entice you to their much more specific locked in PaaS offering.