Looking at the price, you might be under pricing your offering. Quickbooks goes from between $160 and $320 and intuit does force after a few years. I would ad

Looking at the price, you might be under pricing your offering. Quickbooks goes from between $160 and $320 and intuit does force after a few years. I would add a third more expensive plan if I were you. Also you should talk about benefits, not features. Technical people like features (we implemented them after all) but most users want to know about the benefits. It is easier to sell how the software will benefit them vs how cool a feature is has. If CPC is working great and you are gaining paying customers, I'd keep doing more of that. As long as your customer acquisition cost is low, then keep pumping money into CPC for the time being. You seem to have a lot of good content. I'm surprised that you are struggling with organic traffic. I just checked out the customer list you have, very impressive. It would appear that you are doing quite well. Perhaps you just need to add another plan and get more revenue per client?