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This sort of response REEKS of near sightedness. "The big guys won't go for it. Therefore, it won't succeed". That's a recipe for somebody who isn't a "big guy
by Niksko 9y ago
This sort of response REEKS of near sightedness.
"The big guys won't go for it. Therefore, it won't succeed". That's a recipe for somebody who isn't a "big guy" to start their business literally this instant, and outcompete the "big guys" in five years because they were able to throw off the shackles of tradition and learn from the past as well as embracing current technology.
- hobofan 9y agoThe harsh truth is that most times it _does_ work out for the "big guys". 5 years is a lot of time for the "big guy"-compliant suppliers like Daimler to catch up (I can't personally evaluate if there is even a lot of catching up to do, as Tesla tries to present). Especially in low-margin industries like transportation that are also highly dependent on overall market strength, the odds are stacked very much in favor of big players that are able to position themselves for slow and stable growth. Close-to-worst scenario for the big guys is that a new player gains a significant market share and they have to purchase them for a big premium. It also seems that you underestimate the willingness to embrace new technologies in the trucking industry, which they have ingrained to survive in a low-margin industry. They won't like it not because it is any kind of innovation, but because they would be giving away significant control. The big guys are so resilient and successful because they try to have a hold of the supply-chain as much as possible, to be more independent of outside forces, which is exactly the same game Tesla (and Apple, etc.) are playing with their manufacturing partners.