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snapchat's biggest problem is the interface, it's extremely hard to use. I think the plan was to make it complicated so that older people don't get into it, tur
by thatgerhard 9y ago
snapchat's biggest problem is the interface, it's extremely hard to use. I think the plan was to make it complicated so that older people don't get into it, turns out nobody wants to struggle using a selfie app
- Double_a_92 9y agoI think that's on purpose. So friends have to show you the app first... It kinda creates a "lock-in" effect, like "I already bothered to learn this with my friends, why change now?"
- nemothekid 9y ago>turns out nobody wants to struggle using a selfie app Tons of people use the app. The interface is central to its virality. Snap's growth wasn't a problem until Facebook did everything they could to clone it. Snaps failing because everyone is starting to realize that if you aren't GOOG or FB, you aren't worth spending $$$ on. Just the other day I saw an "OfferUp" ad on Snap that looked like a 90s banner ad. I can't tell if Snap went full self serve or if they are struggling to find people to buy on their platform. And who would after advertisers have been spoiled by FB's demographic data and GOOG's intent data? Edit: I feel like I spend a lot of time defending snapchat when I hardly use the app.
- thatgerhard 9y agoIMHO even if facebook cloned all the functionality, if people found snapchat easier to use they wouldn't have jumped ship the moment it became an option.