You hit on what I suspect is a missed opportunity on their part. There are a lot of businesses which seem to be thriving on the “too cheap to bother canceling

You hit on what I suspect is a missed opportunity on their part. There are a lot of businesses which seem to be thriving on the “too cheap to bother canceling even though I stopped using it” idea, like the $10 gym memberships you see. Perhaps they could have come up with a drastically price reduced membership which only allowed for a couple of days of use per month? It would have eaten into some of their full memberships, but I suspect they could have dramatically grown their membership in that fashion.