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Why not concentrate on a couple of mediums? Have you A/B tested this? Do your emails track clicks? Why not? If you don't expect people to click the links, why
by DTrejo 16y ago
Why not concentrate on a couple of mediums? Have you A/B tested this? Do your emails track clicks? Why not?
If you don't expect people to click the links, why include them?
Question overload, apologies.
- sachinag 16y agoUpvoted - great questions. We use Wufoo for our lead capture; we could A/B test by creating two different forms, but we haven't. These e-mails don't track clicks, but all our other e-mails do. I'll take the single incremental click/follow/Like any day; it's pretty clear that there's some return there, even if it's low. Also, it appears that those who Like on Facebook, in particular, are normals and not tech enthusiasts, which warms my heart.