I think both ways are simple enough to grok it doesn't really matter and just comes down to personal/team preference (personally, I prefer JSX). The nice thing

I think both ways are simple enough to grok it doesn't really matter and just comes down to personal/team preference (personally, I prefer JSX). The nice thing is Vue allows you a choice rather than making it dogma. As another commenter said, this can come in handy in certain situations (e.g. dealing with forms).