Thanks for details. I know about ending with .99 but had not heard of .79 but it falls under the same rules. Even though I know this, as a consumer I don't li

Thanks for details. I know about ending with .99 but had not heard of .79 but it falls under the same rules. Even though I know this, as a consumer I don't like it so I charge an even $25. I think the difference between basecamp and your app is B2B vs B2C. I happily pay for things that help my business grow. I'm more hesitant to pay for things as a consumer. RIO is easer to justify to business. But that said, I think there is enough pain in the wedding planning processes that you can find the right price point.