#1 & #2 (faux scarcity) seem to be at odds with #9 (using Adwords and other paid acquisition channels). Are you paying for people to arrive at your site and th

#1 & #2 (faux scarcity) seem to be at odds with #9 (using Adwords and other paid acquisition channels). Are you paying for people to arrive at your site and then getting them to beg (or be well connected) to be able to use the service?