I'm confused about if the things outlined in the blog have actually been executed, or if this is just a theoretical plan. You don't have many twitter users, do

I'm confused about if the things outlined in the blog have actually been executed, or if this is just a theoretical plan. You don't have many twitter users, don't have many facebook 'likes', and there is just one note written so far on the linked facebook notes page. And what's with the customer acquisition cost - I thought you have not launched yet, who are your 'customers' then? Twitter does not allow searches for old tweets, so I cannot say how effective the twittter thingy is. So now, is this a tried and proven way, or is this just someones idea on what could work?