This is precisely true. The ideological currents within bourgeois economy and politics do so much to promote false consciousness. On the other hand, most people

This is precisely true. The ideological currents within bourgeois economy and politics do so much to promote false consciousness. On the other hand, most people do not view themselves as ideological, but is that not the paradox? To accept ideology, it must first be presented as non-ideological. The reader of the bourgeois papers, the person who is apathetic to his society's material conditions, the voter, the buyer of Starbucks because for each cup they give a few pennys to some improvished farmers. Their ideology is in fact simple: that they live in a post-ideological world.