Well said. It's easy to take all the in-depth information we have available for granted when it comes to tech buying decisions, but once you try to research mo

Well said. It's easy to take all the in-depth information we have available for granted when it comes to tech buying decisions, but once you try to research more traditional products (I was looking for a new fridge the other day) you end up in a sea of worthless search engined optimized and affiliate link-ridden sites disguised as review sites. User reviews won't work either since most of them have the experience of less than a handful of comparable products, at best, or value completely different attributes - if they aren't fake. Even communities you'd expect to feature lots of expert knowledge often turn into an echo chamber: Subreddits discussing certain product categories quickly settle for a very limited selection that gets reommended over and over again. I agree with you. A service that provides guidance and is dependent on the customers' satisfaction, not commissions or other vendor-related incentives, should be very valuable, if not downright necessary.