We (Nordic fintech company) took the other direction, because one huge client on our customer list helps a lot for further sales. It is still true when we try t

We (Nordic fintech company) took the other direction, because one huge client on our customer list helps a lot for further sales. It is still true when we try to enter a new market / country, selling is easier if we have a big name already present in that country on our list. The Basecamp model would never work for us, it is really really hard to get just one client, even for 50 bucks a month, and that will not cover a percentage of our expenses. It may be a US / EU difference though. The cultural differences between EU countries is a lot bigger than US states, and here you need a sales team.