It's not for everyone, but I don't think you're including the cost of employing someone to manage the hardware. If you're a scrappy startup that is willing to d

It's not for everyone, but I don't think you're including the cost of employing someone to manage the hardware. If you're a scrappy startup that is willing to do whatever it takes to keep costs down, or a giant company that already has an in-house hardware team, then it's more expensive.