It appears they've removed the "Import" button, or hidden it away somewhere. In the meantime, if you're looking to make the switch and can't find it - it looks

It appears they've removed the "Import" button, or hidden it away somewhere. In the meantime, if you're looking to make the switch and can't find it - it looks like you can drag and drop from Chrome bookmarks one at a time. EDIT: It appears to be completely removed from 57. http://kb.mozillazine.org/Browser.places.importBookmarksHTML http://kb.mozillazine.org/Browser.places.importBookmarksHTML no longer exists. It makes sense given they've heavily moved away from the HTML storage. It was nice however, being able to quickly and easily share my workstation setup with new hires.