Follow the "done some sums" link she talks about, and this is a salient bit: This particular design, Summer Blackwork, retails for $9. Of course I have product

Follow the "done some sums" link she talks about, and this is a salient bit: This particular design, Summer Blackwork, retails for $9. Of course I have production costs, wholesale discounts, distributor fees, etc. so I don’t actually make $9 when I sell one. (wouldn’t that be nice?!) That to me suggests the industry is ripe for disruption. For production costs I assume that means software (Photoshop? I actually don't know) which could, potentially, be made cheaper. For distributor fees, well that's something the internet is good at for digital goods like designs. I'd be interested in seeing a breakdown in the other costs she alluded to. Another thing to look at: Etsy lists some designs: http://www.etsy.com/search_results.php?search_query=machine+embroidery+designs&filter[0]=supplies http://www.etsy.com/search_results.php?search_query=machine+... Some of them are download only and it would be good to see how these designers handle sharing.