I have no idea, but if their business model is selling PPVs for $50 and keeping $25, I don't think they'd be thrilled at the prospect of the UFC selling streams

I have no idea, but if their business model is selling PPVs for $50 and keeping $25, I don't think they'd be thrilled at the prospect of the UFC selling streams for $10 and giving them $5. My guess is that it's not the UFC that has a problem with it. I'm sure they'd be happy to throw a $30 stream on the Web and keep all the revenue. But keep in mind that they would be nothing without their PPV partners, and they will need them for a long time still, so there are a lot of issues. Also, keep in mind that the PPV partners are in the same group as the music industry, newspapers, book publishers, etc. They are going to try to hold on to this model as long as they can instead of embracing the new one that's obviously coming at them a lot faster than they'd like. The UFC might not like it, but they still need to play their game for the foreseeable future. I'm just speculating though.