I know of a couple of entrepreneurs who made a good few mil by selling their startup and were looking to start a business as a lifestyle cashflow only business.

I know of a couple of entrepreneurs who made a good few mil by selling their startup and were looking to start a business as a lifestyle cashflow only business. When I asked him why, he said they did not want to dip into their savings for daily expenses and wanted to have a business that was sure to make them just enough money without way too much effort. I think this is not a bad strategy unless you just don't want to work, which I think is rare. In terms of growth, I think its wiser to invest in BRIC where the core domestic markets are getting stronger and the stock market returns are a lot better, though choppy. Also if you diversify into real estate (recurring income), CDs (monthly income), and such other opportunities, then you can strike a balance for yourself. Influence is VERY tough though. I wouldn't count on it as an indefinite opportunity to earn money when needed, assuming you are able to cut through the noise and build credibility (which itself may be tougher than having a decent exit. Plus it is not for everyone). New influencers constantly displace current influencers and it would take a lot more work to maintain it unless you founded Google or something.