EA has 3 choices: 1) The Truth: "We are greedy, and you are willing to pay for it" 2) Lie: "The intent is to provide players with a sense of pride and accompl

EA has 3 choices: 1) The Truth: "We are greedy, and you are willing to pay for it" 2) Lie: "The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes." 3) Say nothing Personally I think 3 was the best option, and 2 was the worst option. But they went with 2 anyway.