3 ms·
I guess nation branding is distinct from cultural exporting, which implicitly grants good will towards the country. In the 21st Century I feel like no country
by hkmurakami 9y ago
I guess nation branding is distinct from cultural exporting, which implicitly grants good will towards the country.
In the 21st Century I feel like no country has been more successful at this than South Korea.
- thrden 9y agoOne of the things that I find so striking about south korea is their success with cultural exports, specifically k-pop. Its surprising how many Americans consciously consume k-pop, particularly when compared to Western European media. I've never met anyone who consciously consumes german-pop, or italian-pop