I might be too pessimistic, but I'm inclined to believe that PR/marketing will figure out how to be 'authentic' or otherwise solve this problem well enough. The

I might be too pessimistic, but I'm inclined to believe that PR/marketing will figure out how to be 'authentic' or otherwise solve this problem well enough. There's lots of smart people who get paid to do so, and I think that trumps any disjointed mob behavior. In fact, it's quite possible EA is not at all surprised by this backlash and was simply 'optimizing'. This time they went a bit too far perhaps, so next time they'll be a bit nicer until all this is forgotten. I mean, we're talking about EA here. I don't recall a time where they weren't hated by most of Reddit, and I don't get the impression it's been much of a problem for them.