Yes. Yahoo has been able to generate great amounts of traffic to their site, but their ability to 'monetize' it has been abysmal. They treat their free-for-us

Yes. Yahoo has been able to generate great amounts of traffic to their site, but their ability to 'monetize' it has been abysmal. They treat their free-for-use visitors wonderfully, but treat their paying customers (the advertisers) like crap. Microsoft, for all gripes against it, knows how to build a decent ad management system and assist their customers (the advertisers). From my own perspective as an advertiser, their ad management system, customer relations, etc. are far and away superior to those provided by Yahoo. If you keep Yahoo's content and rip out its horrible ad system, you'll have a winner.