I noticed that most of the products here seemed to sell a physical product, so unit economics would presumably be a bigger factor than if it was pure software.

I noticed that most of the products here seemed to sell a physical product, so unit economics would presumably be a bigger factor than if it was pure software. Does this type of company have more of a need/ability then to focus on the underlying financials? I think of the failed Kickstarter campaigns that had massive customer interest, but weren't able to deliver a good because it ended up being more expensive than predicted, or they delivered it at considerable financial loss.