If you don't see any reason why it would be different, you're not looking. Apple is aggressively privacy focused. Apple is the most valuable company in the wor

If you don't see any reason why it would be different, you're not looking. Apple is aggressively privacy focused. Apple is the most valuable company in the world, and none of that money has come from selling users' data despite the fact that they're sitting on probably the second most valuable corporate dataset in the world (behind Google). And while Fitbit might also be very clear about their users' privacy, they don't share one quality Apple has: a virtual guarantee that they won't go under new ownership in the near future.