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Why would they scuttle their own engagement metrics by pruning out highly-engaged segments of the social network, though?
by pohl 9y ago
Why would they scuttle their own engagement metrics by pruning out highly-engaged segments of the social network, though?
- linkmotif 9y agoI'd think because at least publicly they've placed a great deal on emphasis on accounts being real, with the stated goal of producing a certain kind of environment. If your social network becomes polluted with trash and even brutal scams, then won't engagement go down? But I guess they've run the numbers.
- wmeredith 9y agoTwitter has a similar problem with bots. They're bad for the platform, but the short term incentives are all wrong for them to actually do something about it.
- taurath 9y agoBecause as it becomes more fake they lose their reason to have users in the first place. Ads are the product, metrics are the data that leads to the product, and users are the raw material. If they lose the raw material the product loses value.
- JetSpiegel 9y ago> https://finance.yahoo.com/quote/FB/chart https://finance.yahoo.com/quote/FB/chart The data disagrees with your analysis.
- taurath 9y agoI didn’t say they are losing users, just that they could.
- Feniks 9y agoThis. Facebook will only remove the accounts that give them too much (media) trouble.
- CalChris 9y agoThis too. The burden is on us to disengage from Facebook rather than clutch our virtual pearls.
- metalliqaz 9y agoYeah, but surely they must understand (especially after their uncomfortable turn in front of a congressional committee) that if they keep up the bullshit for too long they are going to find themselves regulated. There may be no immediate financial incentive, but I'll bet good money that they fear a future of regulatory compliance. Edited for spelling.