Vitality Health has already started down this path [0], and are doing a fantastic job habituating people to accepting sharing this data. They have borrowed an

Vitality Health has already started down this path [0], and are doing a fantastic job habituating people to accepting sharing this data. They have borrowed an identical copy of the auto insurance industry playbook [1]. Start out by offering "discounts" in exchange for tracking, and then slowly the cost of the insurance ramps up, unless you have the discount. [0] https://www.macrumors.com/2017/10/24/vitality-uk-free-apple-watch-offer/ https://www.macrumors.com/2017/10/24/vitality-uk-free-apple-... [1] https://www.progressive.com/auto/discounts/snapshot/ https://www.progressive.com/auto/discounts/snapshot/