I think many startups try to sell their startups to their employees when they are hiring and want their employees believe on (buy) their products. There are tw

I think many startups try to sell their startups to their employees when they are hiring and want their employees believe on (buy) their products. There are two cases 1- You are sure about the success then pay your employees with the similar and fare rate and enjoy the profit in future. If you don't pay engineers with the same rate you are the one who ask the engineers to work without giving any guarantee on their share in the future profit("Fuck you, pay me") . 2- You are not sure about the success or the journey is too risky and you are not sure about the profit then why should a poor engineer take the risk for your profit? Then you are the one who is unqualified, total scammer.