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Apple has been aggressively branding as the company that does not need to sell your data because their margins on hardware allow them to. It might not always b

by bertil 9y ago

Apple has been aggressively branding as the company that does not need to sell your data because their margins on hardware allow them to. It might not always be the case but they can future-proof that claim by keeping that data on your device or protect it using differential privacy. What might happen if health plans become habitually based on tracking (which I expect will be the case) is that having an Apple watch (or nothing) will be considered suspicious and charged a premium.

omginternets 9y ago
Typical PR spin-doctored hogwash. They don't need it, arguably, but they sure as hell want it, as evidenced by: 1. The extremely lucrative market of personal data 2. Their continued collection of such personal data
- dkonofalski 9y ago
  That's nonsense. The market being lucrative doesn't provide any evidence for your claim and your second point is completely false. Apple doesn't collect any of this data. It's stored completely on the device itself and all processing of health data is done on the device.
- bertil 9y ago
  The lucrative market is for advertising placement which demands that you don’t sell the data that you have (otherwise the targetting that you provide is no longer unique). Some company do sell the data they have behind the scene (Experian is one of them) but there are few buyers, those buyers can tell their data is of bad quality and they have competitors with similar data, so it is hardly lucrative. As far as I can tell, Apple’s efforts to make articles readable by removing JS-embeds a while ago, encrypt iMessage, fight the FBI about weakening their security or to fight against cross-site cookies more recently, all that seems both real and representative of how they value their product. I have not seen crowds ask for differential privacy and yet they spend precious time in their recent keynotes about it.

by bertil 9y ago

omginternets 9y ago

Typical PR spin-doctored hogwash. They don't need it, arguably, but they sure as hell want it, as evidenced by: 1. The extremely lucrative market of personal data 2. Their continued collection of such personal data

dkonofalski 9y ago
That's nonsense. The market being lucrative doesn't provide any evidence for your claim and your second point is completely false. Apple doesn't collect any of this data. It's stored completely on the device itself and all processing of health data is done on the device.
bertil 9y ago
The lucrative market is for advertising placement which demands that you don’t sell the data that you have (otherwise the targetting that you provide is no longer unique). Some company do sell the data they have behind the scene (Experian is one of them) but there are few buyers, those buyers can tell their data is of bad quality and they have competitors with similar data, so it is hardly lucrative. As far as I can tell, Apple’s efforts to make articles readable by removing JS-embeds a while ago, encrypt iMessage, fight the FBI about weakening their security or to fight against cross-site cookies more recently, all that seems both real and representative of how they value their product. I have not seen crowds ask for differential privacy and yet they spend precious time in their recent keynotes about it.