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How to sell a country: the booming business of nation branding
- throwaway86259 9y agoAfter reading the article I still don't see how this new generation of nation branders is any different, as the author claims, from any other marketing agency that does some research on a place and slaps a logo on it.
- kylehotchkiss 9y agoReminds me of https://www.dubaifont.com/ https://www.dubaifont.com/
- hkmurakami 9y agoI guess nation branding is distinct from cultural exporting, which implicitly grants good will towards the country. In the 21st Century I feel like no country has been more successful at this than South Korea.
- thrden 9y agoOne of the things that I find so striking about south korea is their success with cultural exports, specifically k-pop. Its surprising how many Americans consciously consume k-pop, particularly when compared to Western European media. I've never met anyone who consciously consumes german-pop, or italian-pop
- ben1040 9y agoBrings to mind the Canadian government's official wordmark: https://www.canada.ca/en/treasury-board-secretariat/services/government-communications/federal-identity-program/technical-specifications/official-symbols/canada-wordmark.html https://www.canada.ca/en/treasury-board-secretariat/services... It's simple, yet clever (the "D" in Canada is a flagpole!) and you see it everywhere.