The ".ly" suffix is the new "e" prefix. Startups that would be successful with a normal .com suffix will be just as successful with their .ly suffix. Sure, the

The ".ly" suffix is the new "e" prefix. Startups that would be successful with a normal .com suffix will be just as successful with their .ly suffix. Sure, the trend is a little silly - but most of the current ".ly"s will eventually die and we'll be left with the few standouts who we can never imagine with a different name. See: eBay, eTrade