I disagree, there is good (well-known) tools for business strategy thinking there. But I agree with you on point that one rarely just comes up with great Blue O

I disagree, there is good (well-known) tools for business strategy thinking there. But I agree with you on point that one rarely just comes up with great Blue Ocean Ideas by rigorously applying thinking tools, but they can help one to shape and evaluate ideas that you come with observing and intuition.