We're really excited about the potential of Raplets: they make users' lives easier by integrating repetitive workflows into their email, and they help websites

We're really excited about the potential of Raplets: they make users' lives easier by integrating repetitive workflows into their email, and they help websites increase engagement by being right there in their users' inboxes. For example, we have an internal admin page allowing us to fix and diagnose bugs, showing us what browsers someone uses, etc. It took us about half an hour to build a Raplet that integrates that into our email, so that whenever we get a support email, we're one click away from the admin panel for that user. We also have some great integrations with web services like Crunchbase - see an investor's portfolio as soon as they email you - and MailChimp - when a customer emails you, see whether they read your newsletters and what links they've clicked on.