http://breadpig.com/legend/ http://breadpig.com/legend/ Breadpig had just the right amount of professionalism for what we aimed to do. There are some truly awf

http://breadpig.com/legend/ http://breadpig.com/legend/ Breadpig had just the right amount of professionalism for what we aimed to do. There are some truly awful names out there, but this lesson about a name's "seriousness" is a good one. I think a little humor/self-deprecation goes a long way, especially in an industry where your competition is taking itself too seriously. Granted, if you're developing a business that relies on a certain degree of trust with a market that is very risk-adverse, some extra discretion would be worth it (e.g., BetterThanYourMattressRetirementBanking.com). But then again...