I am not sure how "cool" the actual product is (cool being relative to the interest of a given individual). I think it is almost always possible to find people

I am not sure how "cool" the actual product is (cool being relative to the interest of a given individual). I think it is almost always possible to find people who are genuinely interested in the problem space you are working in and then they would be much more into actual work with $ being a side bonus :).