1. figure out one segment of your ideal customer that would be easiest to reach. 2. figure out biggest one benefit/reason they would buy your product. turn it

1. figure out one segment of your ideal customer that would be easiest to reach. 2. figure out biggest one benefit/reason they would buy your product. turn it into a question. "Would you like to ...?" example: Would you like to easily find potential customers for your new business idea? 3. find 5-10 of these potential customers and ask them the question. If one of them isn't even into the benefit, find a better/cheap way to reach your potential customer or find a better benefit.