step 1. Validate your idea as quickly and with as much minimal effort. step 2. present your idea with an MVP.get feed back identify your ideal customer. step

step 1. Validate your idea as quickly and with as much minimal effort. step 2. present your idea with an MVP.get feed back identify your ideal customer. step 3. Iterate on your idea listen to feedback. step 4. Cross chasm( from early adopters to general users) step 5. Iterate based on feedback step 6. Change based on feedback