I was referencing internal A/B testing results for several high-volume e-commerce sites I've worked on. An oft-parroted best practice in UX is "effective user

I was referencing internal A/B testing results for several high-volume e-commerce sites I've worked on. An oft-parroted best practice in UX is "effective user interface places users in control of the application." This study seems to agree: https://www.nngroup.com/articles/top-10-enduring/ https://www.nngroup.com/articles/top-10-enduring/ >Many of our study participants moved to a new site or subsite without realizing it and then struggled to get back to the main site because the subsite offered no option for return Using target=_blank ensures the Back button is broken. A third-party site disabling the Back button is out of your control.