Maybe the complacency came from having too much money from the first rounds of Google search deals in like 2004-2008? They had already fulfilled their primary

Maybe the complacency came from having too much money from the first rounds of Google search deals in like 2004-2008? They had already fulfilled their primary goals (openness, transparency etc.)... I worked at Opera Software between 2004-2015. We also got loads of Google search placement money in that period, but for all of their other faults, our exec team(s) were able to keep us hungry for more.