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'Testing has shown that this doesn't work in practice....' Is there any research you can point me to about this? '...and the Back button no longer returns the
by dazc 9y ago
'Testing has shown that this doesn't work in practice....'
Is there any research you can point me to about this?
'...and the Back button no longer returns them to our domain, breaking with their expected behavior.'
Yeah, except when the target site has disabled it and then you have even more confusion. (Accepted it is rare, but it does happen).
- SippinLean 9y agoI was referencing internal A/B testing results for several high-volume e-commerce sites I've worked on. An oft-parroted best practice in UX is "effective user interface places users in control of the application." This study seems to agree: https://www.nngroup.com/articles/top-10-enduring/ https://www.nngroup.com/articles/top-10-enduring/ >Many of our study participants moved to a new site or subsite without realizing it and then struggled to get back to the main site because the subsite offered no option for return Using target=_blank ensures the Back button is broken. A third-party site disabling the Back button is out of your control.
- dazc 9y agoThanks for the further information.