Also the importance of avoiding the wrong places. Managing to stay out of jail for import tax evasion was a big help, and a great incentive in growing his busin

Also the importance of avoiding the wrong places. Managing to stay out of jail for import tax evasion was a big help, and a great incentive in growing his business to pay off the fines. Tom Bower's unauthorized biography is an interesting counter point. Branson is very good at self-promotion, including his own books.