Snapple did that too. I remember their commercials in the '90s celebrating that they were #3 and that made them awesome. https://www.youtube.com/watch?v=ZLv__8

Snapple did that too. I remember their commercials in the '90s celebrating that they were #3 and that made them awesome. https://www.youtube.com/watch?v=ZLv__8u7KJQ https://www.youtube.com/watch?v=ZLv__8u7KJQ http://adage.com/article/news/snapple-shoots-3/18175/ http://adage.com/article/news/snapple-shoots-3/18175/