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Ads essentially control the domain of discourse. Suppose you did want to go to a theme park. You will have to consider Disneyland as a possible option, because

Ads essentially control the domain of discourse. Suppose you did want to go to a theme park. You will have to consider Disneyland as a possible option, because you're keenly aware of it. Ads aren't just trying to convince you that something is great; they're also trying to make sure you just always know the product is a possibility, that it always factors in your choices, even in your choice to consciously reject it. To use a cliché, the opposite of loving a product isn't hating it; it's being indifferent to it. Also, the fact that you've already been there means the ads are working. Whether it was your choice or not is less important. You have already been made a consumer.

throwaway613834 9y ago
> Also, the fact that you've already been there means the ads are working. Whether it was your choice or not is less important. You have already been made a consumer. You seem to be pretty adamant about shoving your wrong idea down my brain even though I'm explicitly telling you you're wrong. I'm telling you I had zero input into whether I go there the first time (others wanted to go while we were around the area and I couldn't care less whether we went there or anywhere else) and that I have since never been there since because I still cannot care less whether I go there or not. I've literally completely forgotten about its existence every time I've been in the area. My reaction to ever going there is exactly the same as it would be to any other theme park: "okay" if I've never been there or if I've enjoyed it before, or "shrug" otherwise... irrespective of the ads. In other words: unlike your claims, I am neither "keenly aware of it", nor do I "always know the product is a possibility", nor does it "always factor into my choices", nor is my choice to "consciously reject it", nor are the ads "working" by "already making me a consumer". Ads or no ads, Disnelyland or Foobarland, I would have been there the first time just the same, and not there since then. The ads just got the slogan into my brain and literally did nothing else.
- jordigh 9y ago
  It's not a nice feeling to know your mind has been hijacked. But it has been. Ads are very effective.

throwaway613834 9y ago

> Also, the fact that you've already been there means the ads are working. Whether it was your choice or not is less important. You have already been made a consumer. You seem to be pretty adamant about shoving your wrong idea down my brain even though I'm explicitly telling you you're wrong. I'm telling you I had zero input into whether I go there the first time (others wanted to go while we were around the area and I couldn't care less whether we went there or anywhere else) and that I have since never been there since because I still cannot care less whether I go there or not. I've literally completely forgotten about its existence every time I've been in the area. My reaction to ever going there is exactly the same as it would be to any other theme park: "okay" if I've never been there or if I've enjoyed it before, or "shrug" otherwise... irrespective of the ads. In other words: unlike your claims, I am neither "keenly aware of it", nor do I "always know the product is a possibility", nor does it "always factor into my choices", nor is my choice to "consciously reject it", nor are the ads "working" by "already making me a consumer". Ads or no ads, Disnelyland or Foobarland, I would have been there the first time just the same, and not there since then. The ads just got the slogan into my brain and literally did nothing else.

jordigh 9y ago
It's not a nice feeling to know your mind has been hijacked. But it has been. Ads are very effective.